The Spectacle of IT Tide

After World War II, humans welcomed the milestone of technology development. IT industry represented by electronics and Internet created wave after wave of spectacle and accordingly stired up consumption spectacle.

We have greeted the highest per capita rate of cell phone ownership since it came into being less than 30 years ago. According to statistics, more than 4 billion people own cell phones in the world, which have been the basic communication tools for the majority of us humans.

Before the existence of cell phones, communication tycoon AT&T Company took a monopolistic position in fixed line telephones and predicted cell phones would not become successful electronics. However, when Motorola launched the first portable cell phone in 1983, people changed their view on telephones. This new convenient communication tool set the economic status and become a magnum opus of the spectacle of IT tide.

20 years passed after that, it is followed by Apple who creates a more brilliant spectacle of IT tide. Steve Jobs launched a new electronics revolution. iPod with the integration of kinds of audio players one by one has been his first masterpiece after his comeback, which developed a global iPod consumption trend and transcended Walkman which Sony was proud of.

Moreover, Jobs developed unparalleled iPhone series of smart phones based on the philosophy iPod had set—simple and elegant industrial design, fantastic user experience and high-tech Internet-based platform.

As far back in history as we can tell, iPhone ranks one of the most successful electronics, which has swept all over the world within a short period of 4 years. Every time new model is launched, crowds of people would wait for its sale day and night. Consumption spectacle marked "Apple" has taken shape. After iPhone, turn the concept of smart phones and laptops into one, Jobs developed the iPad. Such great electronics create the global consumption spectacle as well.

In the hand of Jobs, cell phone is not only a communication tool as oldest one anymore. He gave cell phones infinite possibilities, unlimited potential and strong features. Apple has millions of application programs available for users in the online stores. We could say, Apple build a new electronics era, an age of smart phones.

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